Published 11/13/2020 by Bethany Milsom

Explore the Colors of Gold Jewelry

Considering gold jewelry, but not sure which color speaks to you? Don’t worry - here’s our quick rundown of what you need to know about each of the three popular gold colors - yellow gold, rose gold and white gold.

Yellow Gold

Don’t be shy - fall in love with the warm, soft hues of yellow gold jewelry! 

What is Yellow Gold?

Did you know that gold’s natural color is yellow? It’s true! Yellow gold gets its warm color from the combination of gold alloy with copper and silver (which help strengthen the overall piece). Pure yellow gold is actually too soft to be used in jewelry on its own, which is why it is combined with other alloys or metals. 

Yellow gold can come in different tones. A general rule of thumb is the more karats the gold has, the deeper the color. 18K gold will have a more intense yellow luster than 14K gold, which may appear a little more muted. 

How to Style Yellow Gold Jewelry

Mix-it up! Add other gold colors to your stunning yellow gold statement piece to keep your looks from going stale and - dare we say - boring. Matched metal ensembles are just not the vibe anymore. Design looks that are fresh and different, but make aesthetic sense. 

Not sure where to start? First, choose a place to mix your match - your neck, wrist, hand - and layer your statement yellow gold piece with complementary colors at appropriate ratios. Yellow gold jewelry can do anything from being that subtle, simple piece to add a bit of interest to your look to being that bold statement piece you need to show off who you are. 

Getting Engaged or Married?

If you’re looking for something classical - yellow gold engagement rings and wedding rings are as romantic and traditional as it gets. If you want a yellow gold ring to symbolize your love for one another, consider pairing your gold band with warm-colored stones to make it unique. Or set your diamond in a white metal head to enhance the stone’s brilliance against the yellow gold base. 

Rose Gold

Rose gold is stunning and modern! Treat yourself to something that will last you a lifetime.

What is Rose Gold?

If you're looking for an enchanting, modern twist on traditional yellow gold jewelry - rose gold is your girl! Sometimes called pink or blush gold, rose gold is yellow gold that has been alloyed with copper to give it a pink color. The more copper, the redder the tone, the less copper, the pinker the tone. 

Rose gold is often referred to as the most versatile of the gold colors - complementing a wide range of skin tones. People often demand rose gold because of its durability, touch of color, and unique individuality. 

How Does Rose Gold Get Its Color?

If you're looking for a gold piece that will last you a lifetime, the copper alloy that makes rose gold a pinky color also makes the gold extremely durable. Fun fact: gold artisans sometimes use silver to give rose gold a lighter hue - but don't worry, rose gold is still classified as real gold! 

Rose gold typically comes in a pinky color, but it can also be orange and red tones. It's not uncommon for rose gold to be confused with copper - so don't feel bad if you get a little confused at first. A good rule of thumb is that copper will generally have more brown tones while rose gold will have pink or red tones. 

It's unfortunate, but sometimes metals can lose their luster or rust over time due to chemical reactions. Luckily, if you're considering rose gold as a lifetime piece, it rarely loses its color or tarnishes. It's true that it may appear darker after years of wear, but people often enjoy rose gold's darker shades. Worst case - your fresh, modern piece will age with you into a stunning vintage feel.

What is the History of Rose Gold?

If you're looking to be on-trend - rose gold is the way to go. But did you know this isn't the first time we've seen a surge in rose gold popularity? In the 1800s, Russian royalty adored rose gold's beautiful looks. Again, in the 1920s, rose gold had the spotlight by symbolizing being wild and decadent. In the 1940s, rose gold became popular again because of platinum's restricted use due to the war.

Rose gold jewelry

White Gold

White gold is perfect if you’re looking to add a touch of subtle sophistication to your outfit!

What is White Gold?

Looking for something that is fresh and trendy? White gold is a fashion favorite due to its silvery, modern looks - don’t miss out! To make the beautiful, refined looks of white gold, yellow gold is mixed with nickel, copper and zinc to get the iconic hue. Occasionally, white gold is plated with rhodium (or other metals) for a richer, shinier white color. Plating the white gold with other metals also helps strengthen the piece for longer durability. 

How to Style White Gold Jewelry?

Have endless possibilities by mixing up your metal looks - the days of single metals are over! White gold is perfect as the foundation piece to your layered masterpiece. Add rose or yellow gold to the mix for some fresh style and unique looks. Feeling frisky? Try all three together - you won’t regret it. Pro tip - place your white gold in the middle of the mix to best show off the unique gold finishes. 

Getting Married? Consider A White Gold Wedding Ring

If your style is stunning but not traditional, then a white gold engagement ring or wedding ring might be for you. White gold wedding rings and engagement rings are the perfect contemporary alternative to the traditional yellow rings. Most white gold rings are plated with rhodium to resist from everyday wear and tear - such as scratches and tarnishes. This helps keep the white gold’s beautiful sheen! 

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